SaaS Analytics & BI

Tableau is the gold standard for data visualization and business intelligence, offering powerful dashboards and Salesforce-led AI for major organizations.

Power BI is Microsoft's premier business intelligence tool, offering unmatched value and integration with Excel, Azure, and Teams for data-driven companies.

Three tools dominate serious A/B testing in 2026: VWO, Optimizely, and Convert. VWO wins on features and behavioral analytics. Optimizely wins on enterprise scale. Convert wins on privacy compliance, transparent pricing, and predictable cost — a combination that matters more than ever after Google Optimize's shutdown and tightening GDPR enforcement.

Plausible is the GDPR-compliant, privacy-first analytics tool, offering a simple and lightweight alternative to Google Analytics for indie makers and small teams.

Mixpanel is the leading product analytics tool, offering deep insights into user behavior, retention funnels, and feature performance for SaaS and mobile apps.

Looker Studio is Google's free reporting and dashboard tool, offering unmatched connectivity to the Google ecosystem without any upfront cost.

Hotjar is the premier tool for heatmaps, session recordings, and surveys, offering a visual way to understand user behavior and conversion bottlenecks.

Heap is the behavioral analytics platform that captures every user action automatically, allowing you to analyze data retroactively without defining events in advance.

GA4 is the free, industry-standard analytics tool from Google, offering powerful sequence tracking and AI-driven insights for website owners.

dbt (data build tool) is the industry standard for data transformation, allowing analytics engineers to build a clean, reliable data foundation for BI tools.

Amplitude is the enterprise-grade behavioral analytics platform, offering unmatched depth for cohort analysis, churn prediction, and product experimentation.